Beyond the Post
how to manage social media as a small business owner
Available spots
Service Description
This six-week course promises to guide you step-by-step through six key lessons from creating your own social media strategy, setting up your platforms, and drafting compelling call-to-action content to understanding the analytics and how to use the data to enhance your ongoing social strategy. You'll receive a 12-month content calendar outlined with content themes customized for your business, a social media strategy, crisis management plan, live video training, a community of like-minded professionals, free resources to train yourself and team on social media and much more! Week One: Strategy - Define your why - Identify your who - Choose where you will post - Brand Guide - Social Media Strategy Questionnaire Week Two: Set Yourself up for Success - Your social team - Define roles - Where will content come from Week Three: The Platform & Tools - Setting up your socials - Automations - Connecting all the tools (Canva, Meta) Week Four: Content Planning & Design - Content Calendar (workshop) - Canva Brand Guide Set-up - How to use AI - Setting your marketing calendar Week Five: Action - Scheduling - Social listening - Automations - Engagement - The extras Week Six: Listen, Learn, and Leverage - Monthly review - Reporting - Repurpose content
Contact Details
165 Blackhawk Trace Galena IL 61036